As part of the Global Compact Towards COP30 Program, the Network Brazil launched the project “Combating Greenwashing”, an initiative that brings together the Action Platforms on Anti-Corruption, Climate Action, and Communicate & Engage. The project’s goal is to strengthen the role of compliance professionals in drafting and reviewing companies’ institutional communications on environmental commitments, working side by side with sustainability and communication teams.
On the eve of COP30 in Belém, the project addresses the growing number of greenwashing cases in sustainability campaigns and reports – a practice that generates market distrust and undermines corporate credibility in the face of global efforts to fight the climate crisis. To respond to this scenario, the initiative promotes collaborative knowledge-building and supports Brazilian companies in aligning their institutional communication with best practices and regulatory requirements, such as the standards of the International Sustainability Standards Board (ISSB), the Brazilian Securities and Exchange Commission (CVM), and CONAR.
Webinars and engagement
Between April and August 2025, the project hosted three thematic webinars, bringing together approximately 600 participants from different sectors and backgrounds on a learning journey around the topic:
⦁ April 24 – “Compliance and Greenwashing: how compliance can help combat greenwashing practices in companies”, with Professor Luis Guedes (FIA Business School) and Marcus Vinicius de Carvalho (CVM);
⦁ May 27 – “From Strategy to Reporting: how to combat greenwashing?”, with Danielly Mello Freire (UN Global Compact – Network Brazil) and Osvaldo Zanetti (CVM);
⦁ August 14 – “Green Transparency: How to avoid Greenwashing in institutional advertising”, with Mônica Gregori (CCO, UN Global Compact – Network Brazil) and Juliana Albuquerque (Executive VP, CONAR).
The sessions featured experts, regulators, and market representatives, reinforcing the importance of the joint action of compliance, sustainability, and communication in tackling greenwashing.
In addition, the project promoted the panel “Combating Greenwashing: transparency as an ally for climate”, presented at the Ambition 2030 Forum, an event by the UN Global Compact – Network Brazil, held in São Paulo on June 4, 2025. The panel featured Ana Paula Carracedo, Chief Compliance Officer at Aegea; Lucio Vicente, General Director at Akatu; Fabiano Machado da Rosa, Founding Partner at PMR Advocacia; José Luiz Esteves da Fonseca, Executive Manager of Institutional Relations and Sustainability at MRV; and was moderated by Flora Bitancourt, Country Manager, World Climate Foundation.
Next steps
Based on the content discussed in the webinars, the project will release two informative animated videos, which will be made freely available online. The goal is to broaden the reach of the discussions and provide practical tools for companies to strengthen integrity in their environmental communication.