On February 26th, the ReInova Project kicked off its collaborative journey with its first workshop. In this meeting, participating companies – Alpargatas, Coca-Cola Brazil, and Unilever – began working together to build proposals aimed at redesigning solutions and promoting innovation with a focus on the circular economy. Through an environment of exchange and co-creation, potential paths were identified, and the first prototype ideas emerged, based on the experiences and challenges shared by the organizations.
Following up on the process, the second workshop took place on April 4th. In addition to deepening the discussions started previously, this meeting was marked by the maturation of proposals and the consolidation of prototypes. The companies refined their initial ideas, and three prototypes were selected for development throughout the year, based on criteria of feasibility, impact, and potential for collaborative implementation. All this collective work aims to build practical and innovative solutions, which will be officially presented during COP30 in Belém. The initiative represents a milestone in the integration between companies and innovation in favor of circularity, and reinforces the organizations’ commitment to a more sustainable future.
